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Ryan Kopp and his wife, Kaia, of Evansville, are among the many young couples who tree producers Wrongsville Express (Original Mix) - Stephen Laverty - Wrongsville Express EP are eschewing artificial trees and buying real trees to display during the holiday season because they fit their love of buying green and local.
Bailing a Christmas tree after shaking off the dead needles -- a service provided to customers at Hann's Christmas Farm by employee Brandon Schulz -- makes it easier to transport the tree home. Real-tree retailers believe making the tree-buying experience easier and better has helped sales improve. The retail shop at Hann's Christmas Farm in Oregon that drew customers Erin Donnell, left, and her mom, Sharon, of Madison, on Tuesday, is a key addition to the business that helps it stay profitable as sales of trees ebb and flow, owner Greg Hann says.
Greg Hann, the owner of Hann's Christmas Farm in Oregon, helps in all phases of the business, including making wreaths that are for sale in the retail store. Sales of sparkly and realistic-looking artificial Christmas trees showcased in the front of many stores throughout the country are expected to start climbing again with the start of a new holiday season, but the time-honored tradition of buying and decorating real trees remains strong — especially in Wisconsin, industry insiders say.
The real-Christmas-tree industry in Wisconsin is as healthy as a just-cut 7-foot fir tree partly because it has taken a cue from the artificial-tree industry sales approach that focuses on its strengths, Hann said. Inartificial trees accounted for 25 percent of all Christmas tree sales but the number has gone up nearly every year and reached Google Christmas trees and the fake-tree industry pops up. We knew we were doing a poor job compared to what they were doing. Hann and other real-tree producers have responded with sales pitches focusing on tradition, old-fashioned family values and a superstar tree called the Fraser fir.
They are also the easiest to decorate because they are so full and have heavy branches. Fraser firs accounted for Census of Horticulture. Another plus for real-tree buyers: For at least the third straight year, prices have gone up minimally or not at all at most places around the state, Hann said.
It has been a different story for artificial trees. The change in marketing philosophy has helped reverse the long decline of overall real-Christmas-tree sales that reached nearly 17 percent nationally from toaccording to data from the National Agricultural Statistics Service.
It was worse in Wisconsin, where real-tree sales declined Sales have continued to increase sincesaid Doug Hundley, a spokesman for the Trees Are Shaking - Jacob Faurholt - Black Buildings Christmas Tree Association.
He says the increased activity tells him all he needs to know. That sales pitch for real trees has resonated with millennials and they deserve kudos for helping reverse the decline of real-tree sales, Hundley says. In Wisconsin, a strong and robust crop of Christmas trees last year and this year that has included record numbers of the Fraser fir has led to more opportunities for sales, according to Cheryl Nicholson, executive director of the Wisconsin Christmas Tree Producers Association.
Hundley agrees that artificial-tree sales have created the biggest problem for the real-Christmas-tree industry over the past plus years. But he also believes that the continuing demand for Fraser firs and poor management of replacement trees after the harvest were additional factors in creating volatility in their industry since Producers who sell their trees on the wholesale market are just starting to make money again, Hundley said.
The tree and ownership landscape has certainly changed in Wisconsin since the turn of the century. Inwhen Fraser firs were just becoming popular around here, balsam firs and scotch pines accounted for more than 1 million of the 1.
Bythere were more Fraser firs sold in the statethan the combined sales of balsam and scotch pine, the data show. Meantime, the state Christmas tree producers association has seen membership Trees Are Shaking - Jacob Faurholt - Black Buildings to around members this year after it reached well over several years ago, said Hann, who is president of the association this year. Big operations like The Paint Farm in Poynette shut down operations earlier this year.
It was time. Hann said his business has always been profitable. Improvisation - Ekseption - Trinity father started the business as a side job by planting seven acres.
Hann took it over and expanded it to 57 acres and has 55, trees on his property. He also added a 1,square-foot retail store and entertainment such as wagon rides. He has more than 90 employees working for him during the holiday season. It also continues to be a family affair. His wife, Therese, and year-old daughter, Mara, are huge helps to the business, Hann said.
The business has been part of his family since it opened in and he and his siblings helped his parents run it. A lot are still old school. They want the tradition of smelling the tree when they come into the house. That's our foothold against the fake trees. They've never figured out how to bottle the real-nature fragrance. Hann says the tradition of buying a tree on Christmas Eve and setting it up after the children go to bed is pretty much dead.
The last tree is purchased usually around 4 p. One of the Trees Are Shaking - Jacob Faurholt - Black Buildings exotic Christmas trees grown in Wisconsin is the concolor fir. You'll get a weekly recap of the goings-on at the State Capitol, delivered free to your inbox every Friday. Rob Schultz has won multiple writing awards at the state and national levels and covers an array of topics for the Wisconsin State Journal in south-central and Trees Are Shaking - Jacob Faurholt - Black Buildings Wisconsin.
Expect to save a little more from using this tax break in the coming year. Some police departments are issuing warnings that they will show no leniency toward anyone found with marijuana north of the border in Wisconsin. Edit Article Add New Article. Sign Up Log In. Dashboard Logout. Real Christmas trees are the feel-good story of the holiday season. Share this. We can't do it without you. Already a subscriber? Log in or Activate your account. More Close. Thanks for being a subscriber.
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No credit card required. Balsam and canaan firs are popular trees, but what about that exotic concolor fir? Sign up! Rob Schultz Wisconsin State Journal Rob Schultz has won multiple writing awards at the Have You Seen Your Mother Baby, Standing In The Shadow?
- Rolling Stones* - MP3 - Part 2 and Trees Are Shaking - Jacob Faurholt - Black Buildings levels and covers an array of topics for the Wisconsin State Journal in south-central and southwestern Wisconsin.
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